{"id":3530,"date":"2025-03-18T10:14:39","date_gmt":"2025-03-18T09:14:39","guid":{"rendered":"https:\/\/roselios.com\/?p=3530"},"modified":"2025-03-18T11:00:08","modified_gmt":"2025-03-18T10:00:08","slug":"hubaura-de-loutsider-a-la-marque-de-reference-en-eclairage-led","status":"publish","type":"post","link":"https:\/\/roselios.com\/index.php\/2025\/03\/18\/hubaura-de-loutsider-a-la-marque-de-reference-en-eclairage-led\/","title":{"rendered":"Hubaura : De l&rsquo;Outsider \u00e0 la Marque de R\u00e9f\u00e9rence en \u00c9clairage LED"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"3530\" class=\"elementor elementor-3530\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-30b68b6 e-flex e-con-boxed e-con e-parent\" data-id=\"30b68b6\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-64ae3c2 elementor-widget elementor-widget-heading\" data-id=\"64ae3c2\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.23.0 - 05-08-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-default\">Hubaura : une nouvelle approche du LED, entre innovation et \u00e9l\u00e9gance.<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-68d8019 e-flex e-con-boxed e-con e-parent\" data-id=\"68d8019\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-656f000 elementor-widget elementor-widget-text-editor\" data-id=\"656f000\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.23.0 - 05-08-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p data-start=\"121\" data-end=\"442\">L\u2019histoire de <strong data-start=\"135\" data-end=\"146\">Hubaura<\/strong> commence avec une conviction forte : <strong data-start=\"184\" data-end=\"229\">le business, c\u2019est avant tout de l\u2019humain<\/strong>. C\u2019est avec cette vision que <strong data-start=\"259\" data-end=\"278\">Jacques Dussart<\/strong>, passionn\u00e9 de commerce international et de civilisations, a imagin\u00e9 un projet qui allie <strong data-start=\"367\" data-end=\"404\">design, innovation et technologie<\/strong> dans le domaine de l\u2019\u00e9clairage LED.<\/p><p data-start=\"444\" data-end=\"832\">Mais une bonne id\u00e9e ne suffit pas, il faut aussi une ex\u00e9cution solide. C\u2019est l\u00e0 qu\u2019intervient <strong data-start=\"94\" data-end=\"114\">Antoine Thibault<\/strong>, un entrepreneur pragmatique qui a rejoint <strong data-start=\"158\" data-end=\"177\">Jacques<\/strong>\u00a0apr\u00e8s une premi\u00e8re collaboration r\u00e9ussie. Ensemble, ils forment un <strong data-start=\"245\" data-end=\"267\">duo compl\u00e9mentaire<\/strong> : l\u2019un excelle dans les <strong data-start=\"292\" data-end=\"314\">relations humaines<\/strong>, g\u00e9rant principalement la <strong data-start=\"341\" data-end=\"378\">relation client et les fabricants<\/strong>, tandis que l\u2019autre se concentre sur <strong data-start=\"416\" data-end=\"463\">l\u2019administratif et le d\u00e9veloppement du site<\/strong>.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2f94099 e-flex e-con-boxed e-con e-parent\" data-id=\"2f94099\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0d9b029 elementor-widget elementor-widget-image\" data-id=\"0d9b029\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.23.0 - 05-08-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"760\" height=\"380\" src=\"https:\/\/roselios.com\/wp-content\/uploads\/2025\/03\/Design-sans-titre-174.png\" class=\"attachment-large size-large wp-image-3532\" alt=\"\" srcset=\"https:\/\/roselios.com\/wp-content\/uploads\/2025\/03\/Design-sans-titre-174.png 760w, https:\/\/roselios.com\/wp-content\/uploads\/2025\/03\/Design-sans-titre-174-300x150.png 300w\" sizes=\"(max-width: 760px) 100vw, 760px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f5f1225 e-flex e-con-boxed e-con e-parent\" data-id=\"f5f1225\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-510e5fa elementor-widget elementor-widget-heading\" data-id=\"510e5fa\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Un Nom Port\u00e9 par une Ambition Lumineuse<\/h5>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2c7a95a e-flex e-con-boxed e-con e-parent\" data-id=\"2c7a95a\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fa56f39 elementor-widget elementor-widget-text-editor\" data-id=\"fa56f39\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p data-start=\"885\" data-end=\"1083\">Pourquoi <strong data-start=\"9\" data-end=\"20\">Hubaura<\/strong> ? Le nom refl\u00e8te parfaitement l\u2019ambition du projet : <strong data-start=\"74\" data-end=\"83\">\u00ab\u00a0Hub\u00a0\u00bb<\/strong> pour incarner un centre et <strong data-start=\"143\" data-end=\"153\">\u00ab\u00a0Aura\u00a0\u00bb<\/strong> pour symboliser la lumi\u00e8re, l\u2019\u00e9clat et l\u2019innovation. D\u00e8s le d\u00e9part, l\u2019objectif est clair : ne plus \u00eatre un simple outsider, mais devenir une marque internationale en proposant des produits <strong data-start=\"343\" data-end=\"382\">uniques, performants et accessibles<\/strong>.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-bd224b5 e-flex e-con-boxed e-con e-parent\" data-id=\"bd224b5\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a108094 elementor-widget elementor-widget-heading\" data-id=\"a108094\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Un secteur domin\u00e9, mais pr\u00eat \u00e0 \u00eatre challeng\u00e9<\/h5>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-52c78a1 e-flex e-con-boxed e-con e-parent\" data-id=\"52c78a1\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-15ef07f elementor-widget elementor-widget-text-editor\" data-id=\"15ef07f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p data-start=\"0\" data-end=\"437\">Dans le domaine de l\u2019\u00e9clairage, la demande est \u00e9norme, avec autant de besoins qu\u2019il y a de foyers et d\u2019espaces \u00e0 illuminer. Le march\u00e9 est d\u00e9j\u00e0 occup\u00e9 par plusieurs acteurs, mais il reste encore des opportunit\u00e9s pour innover et se diff\u00e9rencier. Hubaura veut saisir cette chance en collaborant avec des designers pour proposer des produits <strong data-start=\"355\" data-end=\"398\">\u00e0 la fois esth\u00e9tiques et technologiques<\/strong>, bien au-del\u00e0 des simples n\u00e9ons LED.<\/p><p data-start=\"439\" data-end=\"632\" data-is-last-node=\"\" data-is-only-node=\"\">Mais pour concr\u00e9tiser cette ambition, il fallait d\u2019abord <strong data-start=\"496\" data-end=\"523\">\u00e9tablir une base solide<\/strong> : lancer un produit <strong data-start=\"544\" data-end=\"558\">mainstream<\/strong>, permettant \u00e0 la marque de s\u2019imposer et de financer son expansion future.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b671fa8 e-flex e-con-boxed e-con e-parent\" data-id=\"b671fa8\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3da1435 elementor-widget elementor-widget-heading\" data-id=\"3da1435\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Un produit test\u00e9 et approuv\u00e9 par la communaut\u00e9<\/h5>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d573b1a e-flex e-con-boxed e-con e-parent\" data-id=\"d573b1a\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8de3d96 elementor-widget elementor-widget-text-editor\" data-id=\"8de3d96\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>La preuve du succ\u00e8s d\u2019Hubaura est venue de mani\u00e8re totalement organique : sans aucun contact pr\u00e9alable, <strong data-start=\"104\" data-end=\"120\">Kappa Studio<\/strong>, l\u2019un des plus grands cr\u00e9ateurs de contenu tech, d\u00e9couvre la marque et teste son produit dans une vid\u00e9o comparative face aux r\u00e9f\u00e9rences du march\u00e9. Son verdict ? <strong data-start=\"282\" data-end=\"307\">Un produit de qualit\u00e9<\/strong>, qu\u2019il recommande sans h\u00e9sitation, allant m\u00eame jusqu\u2019\u00e0 intituler sa vid\u00e9o : <em data-start=\"384\" data-end=\"425\">\u00ab\u00a0Le meilleur r\u00e9tro\u00e9clairage pour sa TV\u00a0\u00bb<\/em>. R\u00e9sultat : <strong data-start=\"438\" data-end=\"466\">une explosion des ventes<\/strong> et une reconnaissance bien m\u00e9rit\u00e9e pour Hubaura.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8d192c4 e-flex e-con-boxed e-con e-parent\" data-id=\"8d192c4\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b02b882 elementor-widget elementor-widget-heading\" data-id=\"b02b882\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">\u00c0 l\u2019\u00e9coute des clients pour une am\u00e9lioration continue<\/h5>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-032c8ed e-flex e-con-boxed e-con e-parent\" data-id=\"032c8ed\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-43eef27 elementor-widget elementor-widget-text-editor\" data-id=\"43eef27\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p data-start=\"0\" data-end=\"239\">Depuis octobre 2023, Hubaura ne cesse d\u2019\u00e9voluer. L\u2019\u00e9quipe a mis en place un <strong data-start=\"76\" data-end=\"108\">service client ultra-r\u00e9actif<\/strong>, prenant le temps d\u2019\u00e9changer avec chaque client pour <strong data-start=\"162\" data-end=\"197\">mieux comprendre leurs attentes<\/strong> et affiner ses produits en cons\u00e9quence.<\/p><p data-start=\"241\" data-end=\"334\"><strong data-start=\"241\" data-end=\"332\">\u00ab On passe d\u2019entrepreneurs \u00e0 startupers, avec l\u2019envie de cr\u00e9er une marque qui compte. \u00bb<\/strong><\/p><p data-start=\"336\" data-end=\"510\" data-is-last-node=\"\" data-is-only-node=\"\">Avec une vision ambitieuse et un engagement fort pour la <strong data-start=\"393\" data-end=\"417\">qualit\u00e9 et le design<\/strong>, Hubaura s\u2019impose comme un acteur prometteur, pr\u00eat \u00e0 briller sur la sc\u00e8ne internationale.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d4636d3 e-flex e-con-boxed e-con e-parent\" data-id=\"d4636d3\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7509512 elementor-widget elementor-widget-image\" data-id=\"7509512\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"300\" height=\"110\" src=\"https:\/\/roselios.com\/wp-content\/uploads\/2025\/03\/LOgggGO_27a7b2ee-a50e-478e-bb2a-1e5608e4170d.png-300x110.webp\" class=\"attachment-medium size-medium wp-image-3538\" alt=\"\" srcset=\"https:\/\/roselios.com\/wp-content\/uploads\/2025\/03\/LOgggGO_27a7b2ee-a50e-478e-bb2a-1e5608e4170d.png-300x110.webp 300w, https:\/\/roselios.com\/wp-content\/uploads\/2025\/03\/LOgggGO_27a7b2ee-a50e-478e-bb2a-1e5608e4170d.png.webp 600w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4609fbb e-flex e-con-boxed e-con e-parent\" data-id=\"4609fbb\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5634bc1 elementor-widget elementor-widget-spacer\" data-id=\"5634bc1\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.23.0 - 05-08-2024 *\/\n.elementor-column .elementor-spacer-inner{height:var(--spacer-size)}.e-con{--container-widget-width:100%}.e-con-inner>.elementor-widget-spacer,.e-con>.elementor-widget-spacer{width:var(--container-widget-width,var(--spacer-size));--align-self:var(--container-widget-align-self,initial);--flex-shrink:0}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container,.e-con>.elementor-widget-spacer>.elementor-widget-container{height:100%;width:100%}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer,.e-con>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer{height:100%}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer>.elementor-spacer-inner,.e-con>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer>.elementor-spacer-inner{height:var(--container-widget-height,var(--spacer-size))}.e-con-inner>.elementor-widget-spacer.elementor-widget-empty,.e-con>.elementor-widget-spacer.elementor-widget-empty{position:relative;min-height:22px;min-width:22px}.e-con-inner>.elementor-widget-spacer.elementor-widget-empty .elementor-widget-empty-icon,.e-con>.elementor-widget-spacer.elementor-widget-empty .elementor-widget-empty-icon{position:absolute;top:0;bottom:0;left:0;right:0;margin:auto;padding:0;width:22px;height:22px}<\/style>\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Plongez dans l\u2019histoire de Hubaura, une marque ambitieuse qui transforme l\u2019\u00e9clairage LED en alliant design, innovation et technologie. De leur premi\u00e8re \u00e9tude de march\u00e9 \u00e0 une reconnaissance inattendue par un grand influenceur tech, d\u00e9couvrez comment ces deux entrepreneurs comptent imposer leur vision et faire briller leur projet.<\/p>\n","protected":false},"author":1,"featured_media":3532,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[11],"tags":[],"class_list":["post-3530","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-electronique-high-tech"],"_links":{"self":[{"href":"https:\/\/roselios.com\/index.php\/wp-json\/wp\/v2\/posts\/3530"}],"collection":[{"href":"https:\/\/roselios.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/roselios.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/roselios.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/roselios.com\/index.php\/wp-json\/wp\/v2\/comments?post=3530"}],"version-history":[{"count":20,"href":"https:\/\/roselios.com\/index.php\/wp-json\/wp\/v2\/posts\/3530\/revisions"}],"predecessor-version":[{"id":3555,"href":"https:\/\/roselios.com\/index.php\/wp-json\/wp\/v2\/posts\/3530\/revisions\/3555"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/roselios.com\/index.php\/wp-json\/wp\/v2\/media\/3532"}],"wp:attachment":[{"href":"https:\/\/roselios.com\/index.php\/wp-json\/wp\/v2\/media?parent=3530"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/roselios.com\/index.php\/wp-json\/wp\/v2\/categories?post=3530"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/roselios.com\/index.php\/wp-json\/wp\/v2\/tags?post=3530"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}